Hypetex presents the world’s first coloured carbon fibre bike wheels

Developed in partnership with leading wheel brand Parcours, the Chrono carbon fibre wheels feature a spectacular gold finish made of Hypetex’s Zlatan uni-directional material and offer a stunning, lighter and higher-performance product than the traditional painted alternative.

Hypetex presents the world’s first coloured carbon fibre bike wheels

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Hypetex is sustainable colouring technology for advanced materials, such as carbon fibre. Born out of Formula 1 racing, its patented paint-replacing process is a key step in advancing the lightweight revolution.

Combining water-based eco-resins with a sustainable curing process, Hypetex materials are made with bold, colourful aesthetics as well as technical and cost-saving benefits – a perfect fit for any quality brand in need of lightweight and high-performance products.

Parcours is a leading wheel brand that offers high-performance, premium wheelsets that employs the latest advancements in aerodynamic technology. The Parcours X Hypetex gold wheels were featured at The Cycle Show in London on a bespoke Handsling A1R0evo, which was nominated for the Jaw Droppers trophy – a competition for the industry’s most striking designs. The Hampshire-based carbon bike frame manufacturer supplies to multiple professional cycling teams around the world.

Only 10 sets of the Parcours X Hypetex limited edition wheels will be available, with prices ranging from £1,799 to £2,499. Featuring the Hypetex gold, the premium sets will also include custom hubs in gunmetal grey, custom lasered detailing and ceramic bearings.

Marc Cohen, Hypetex CEO said: “The Parcours X Hypetex wheels are a work of art, not just aesthetically but also technically. Coloured carbon fibre has endless possibilities with applications in almost every sector. We’re extremely excited to be working with a leading brand in its sector such as Parcours.”

Dov Tate, Parcours Founder said: “We’re very excited to be working with Hypetex in this partnership. They have brought innovation and world-leading engineering to the materials industry which we think could be game changing for use of coloured carbon in the cycling industry. We can’t wait to bring coloured wheels to customers.”

Meet Hypetex at JEC World 2023, hall 6, booth S52.

More information www.hypetex.com