Ferrari celebrates 30 years in China with a Ferrari Tailor Made
The Ferrari Tailor Made programme has unveiled one of its Ferrari Roma, which takes influences from China’s rich traditions and craftsmanship.
The 620-cv turbo-charged Prancing Horse is the result of a collaboration between female Chinese designer Jiang Qiong’er and the Ferrari Tailor Made programme, combining Chinese aesthetics and expertise with Italian design philosophy and Chinoiserie chic.
Clad in a matte silver named ‘Sanusilver’ and ‘Rosso Magma Glossy’ the contrasting colour scheme suits the Roma chassis, while inside the car there are several details drawing from Chinese culture.
While the exterior features stripes running along the body inspired by furniture from the Ming Dynasty, the interior has Tailor Made-signature carbon fibre sills and a gold dedication plate engraved with the Chinese characters for the number 30, inlaid with jade to symbolise purity and gentility.
It has been three decades since the first Ferrari arrived in China, when a Beijing customer ordered a Ferrari 348 TS in 1992.
Today’s Ferrari Roma marks the beginning of a new and exciting chapter of Ferrari in China, according to the Italian luxury sports car manufacturer.
